I would like to be an "influencer" forKellogg's Raisin Bran Cereal.

In 1925, Skinner's Manufacturing Company based out ofOmaha, Nebraska, introduced the United States to Skinner's Raisin Bran. While other bran cereals existed, Skinner's debuted the first with raisins included. Raisin bran is a good source of dietary fiber.Kellogg's Brands makesRaisin Bran Cereal.

If Kellogg's approached me these answers would help me become an influencer.

1. What crosses the customers' minds when they come across the brand name? Provide references for your answer
2. What is the brands target market in terms of demographics, lifestyle, values, and any other relevant criteria? Provide references for your answer
3. I need help creating a social media endorsement for the brand. The endorsement will have be a blog.
   1. short and focused
   2. relevant to the audience
   3. creative and has some unexpected and surprising elements.
   4. Avoid abstractions, they confuse people
   5. emotional appeal
   6. A story format