I would like to get an idea of your project topic (i.e., your "brand") and the customer. In the "Syllabus and Course Information" folder, please refer to the "Project - Team Work" folder (note: see the "Information about the Project" file). Regarding the customer, submit an outline of the first part of "Step 5" in the project (that is - description of target market in terms of segmentation variables). It is worth 10 points. The outline should be no more than one page and can include incomplete sentences/bulleted lists. It should be submitted in word. Students should work with their team members to develop the outline. In the outline, list all team members, include a statement that you have made contact with each team member and that all of you contributed to the outline. Although there is no need for each member to submit the outline, please be sure that at least one member submits it. Submit your brand/customer outline by 5:59 pm Wednesday November 1. Let me know if you have any questions. Thanks