Question
I would like to identify at least three sources of secondary data in the VW case study. If the data generated by a third party
I would like to identify at least three sources of secondary data in the VW case study.
If the data generated by a third party (excluding someone that VW hired). An explanation of secondary data can come from the first table on this link: http://www.mymarketresearchmethods.com/primary-secondary-market-research-difference/
The VW case study can be found here: https://drive.google.com/file/d/1i4Vk21LZaDYMy1poCVtCUyV4s4rDo-uh/view?usp=sharing
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
