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I would like to know the answers of the following questions. Those are taken from the case named Kick-Ass Customer Service By Matthew Dixon,

I would like to know the answers of the following questions. Those are taken from the case named "Kick-Ass Customer Service" By Matthew Dixon, Lara Ponomareff, Scott Turner, Rick DeLisi .

The link of this case is given bellow:

https://hbr.org/2017/01/kick-ass-customer-service

1.If the CEO of your company wants you to describe the essence of the article titled "KickAss Customer Service", what will you say?

2.If the CEO of your company asks you to criticize the article, what will you say?

3.What are the strong arguments of the article?

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