I would like you to view the video titled,The Future of Travel & Hospitality, by Arne Sorensen. This video, produced by Salesforce, takes an innovative approach to how technology and innovation will make a "hassle-free travel experience" in the future. My hopes are that this video will assist you with thinking about how technology will assist the hospitality and tourism industry in creating more individualized guests experiences - ultimately, creating additional revenue.

I would like you to address the following:

Utilizing the aforementioned video, the textbook and outside source/s, discuss at least three innovative examples of howahospitality and tourism business can utilize technology to maximize revenue. Please note, your examples do not have to be original (i.e. created by you). However, I will be overwhelming impressed if you do have the creativity to suggest one or more creative examples of your own.