Question
(i) Write down the solution to the Bass diffusion model, i.e., the equation of the cumulative adoptions curve over time. (ii) Derive the time of
(i) Write down the solution to the Bass diffusion model, i.e., the equation of the cumulative adoptions curve over time. (ii) Derive the time of peak adoptions (i.e., when the adoption rate is maximum). (iii) How do the coefficients of the Bass diffusion model impact the timing of the peak in adoption?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
