I. Your Product

Pay particular attention to the sections on the low-tech segment, high-tech segment, and perceptual map.

i. Where is your product positioned? (Low-tech? High-tech?)

ii. Does your product fit the consumers desires for the product segment?

iii. How did the release data of your product impact its performance?

II. Production Analysis

Pay particular attention to the sections on R&D, capacity, and funding your plant improvements.

i. What is your production schedule?

ii. How did capacity for your product(s) change over the years?

iii. How did automation change over the years? What impact did it have on your organization?

iv. Did you discontinue a product?

III. Market Segmentation

Pay particular attention to the sections on market segmentation, pricing, the low-tech segment, the high-tech segment, and the contribution margin.

i. What is the price of your product?

ii. What was your promotional budget?

iii. What was your sales budget?

iv. What was the sales forecast for each product?

v. What were the accounts receivable (A/R) and accounts payable (A/P) implications of the decisions?

IV. Financial Performance

i. How did you pay for your R&D expenses?

ii. How did you pay for marketing expenses?

iii. How did you fund your production activities?

iv. Did you buy back stock?

v. Did you retire bonds?

vi. Did you take an emergency loan?

vii. Did you pay dividends?

viii. What is your cash percentage?

Use bullet points, graphs, charts, and relevant images in the slides. Further, since you will not actually be giving this presentation in person, use the notes section to write out what you would say if you were.

This assignment is your opportunity to demonstrate your understanding of your Capsim company. Use the checklist below to guide the development of your presentation.

Articulate the progression of the Capsim company in a well-organized and clear manner.

Appropriately synthesize information, organize the data logically, and present findings in an effective and efficient manner.

Use innovative and creative methods that are reflective of your Capsim company. Remember that you are seeking to quickly update your companys topic of directors, so knowing your audience and tailoring your message to the audience is crucial. Present and organize the information in a way that is appropriate and relevant for the intended audience.

Low/High Tech

R. Pfmn S Pfmn Size

0 4.8 15.2 6.0 14.0

1 5.3 14.7 6.7 13.3

2 5.8 14.2 7.4 12.6

3 6.3 13.7 8.1 11.9

4 6.8 13.2 8.8 11.2

5 7.3 12.7 9.5 10.5

6 7.8 12.2 10.2 9.8

7 8.3 11.7 10.9 9.1

Low tech + 0.5 - 0.5 Pfmn/Size P/S

High tech +0.7 -0-7

Andrew company