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I.A . Richards introduced his idea of feedforward at the Macy's Conference, talking about the need to anticipate the impact of ones communication on one

I.A. Richards introduced his idea of "feedforward" at the Macy's Conference, talking about the need to anticipate the impact of ones communication on ones target audience, a critical point in effective communication. Which of these is a logical application or consequence of Richards' advice?
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Sampling the opinions of people who will attend before you write your keynote speech for an upcoming conference.
Building a car with parts lying around the factory because you know people like to drive.
Creating a mission for your organization based on another company's mission.
A chef forwarding his followers a masterpiece meal based on whatever is in his fridge.
Sampling the opinions of your office staff before you write a keynote speech for an upcoming conference that only you will attend.

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