I.A. Richards introduced his idea of "feedforward" at the Macy's Conference, talking about the need to anticipate the impact of ones communication on one's target audience, a critical point in effective communication. Which of these is a logical application or consequence of Richards' advice? Building a car with parts lying around the factory because you know people like to drive. Sampling the opinions of your office staff before you write a keynote speech for an upcoming conference that only you will attend. Sampling the opinions of people who will attend before you write your keynote speech for an upcoming conference. Creating a mission for your organization based on another company's mission. A chef forwarding his followers a masterpiece meal based on whatever is in his fridge.