ICICI Bank is very upset with the negative feedback it has got on its latest Banking Application for both Android and iPhone. People were complaining about poor usability, multiple clicks, less intuitive, and the placement of icons were random. If you are the project manager of the project to improve the usability of the ICICI bank application, please explain how you will address this problem. Use the design thinking steps and explain your strategy to address this problem. (40 marks)

(Hint: Think of extreme cases, design for those who cannot read and those who are very old for touch technologies)

Hint: The Seven Stages of Design Thinking

Stage 1: EmpathizeResearch Your Users' Needs. ...

Stage 2: DefineState Your Users' Needs and Problems. ...

Stage 3: Do research, collect data

Stage 4: IdeateChallenge Assumptions and Create Ideas. ...

Stage 5: PrototypeStart to Create Solutions. ...

Stage 6: TestTry Your Solutions Out, talk to the clients, customers, collect more information

Stage 7: Develop further and launch