Iconic wedding gown designer Vera Wang uses multiple segmentation bases to more accurately reach those who are planning a wedding. Which two variables are most important to Vera Wang's business success?

Question $10$ options:

Psychographic $($lifestyle$)$ and geographic $($location$)$

Demographic $($gender$)$ and behavioral $($occasion$)$

Geographic $($language$)$ and demographic $($life cycle$)$

Demographic $($age$)$ and behavioral $($usage$)$