Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

ID: A -10. Some people who watched TV progran A also saw programaB and read newspaper i. This is called a. oversaturation. b. media sensitization.

image text in transcribed
ID: A -10. Some people who watched TV progran A also saw programaB and read newspaper i. This is called a. oversaturation. b. media sensitization. c. between vehicle duplication d. clicker shock. 11. As more and more firms turn to Integrated Brand Promotions, it will have substantial impact on the role of media planners. For example, media planners a. will have a less critical role in the future. b. will have to accept that they will have no control over the use of the broader communications tools available. will have to learn how to deal with media that are increasingly less targeted. will have to learn how to factor in both measured and unmeasured media c. d. Scenario 14-3 Confection Perfection is a company that sells specialty chocolate candies in a city on the West Coast that has an adult population of 100,000. The entire adult population of the city is considered Confection Perfection's target market Media planners look at sales and decide to pursue a media strategy that runs throughout the year but uses heavier scheduling in the two weeks preceding Easter, Halloween, and Christmas. Local television, magazine, and newspaper are selected as the classes of media to use. Confection Perfection selects three specific vehicles to carry its message. Twelve spots will run on a local TV news show. The show has a rating of 20. Six ads will run in the regional edition of a magazine. The magazine has a reach of 10. Six ads will run in the local newspaper. The paper has a reach of 40 (Scenario 14-3) The GRP of this media plar a. b. 12. is 24. is70. is 240. c. d. is 540. Email sent by advertisers to consumers with their consent is a marketing approach called a. Spam-welcome b. Opt-in c. Info-value d. Brand community generation 13. Those mass e-mailings from this form of marketing can get a 5 to 7 percent response compared with Ito 3 percent for offline direct marketing efforts. a. Blast Bonnet b. Spam 14. d. E-measure

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Business Finance: Theory And Practice

Authors: Eddie McLaney

6th Edition

9780273673569

More Books

Students also viewed these Accounting questions

Question

Describe the uses of information gained from job analysis.

Answered: 1 week ago