ID: A 29. The Great Crab Catcher Gril is known as the premier restaurant in town. With its elegant dining area, extensive wine list, and gourmet chef, residents and tourists flock to the restaurant. Recently, Trey took a large group to the Grill and almost every diner sent their entree back to the Kitchen. The restaurant was experiencing a(n) a. knowledge gap in service quality. b. standards C. quality d delivery 30. In the foreign market, typically, the marketing manager has less control over control over_ tactics. decisions and somewhat less a. promotion; pricing b. pricing; product e. pricing; promotion placement; promotion placement; pricing 31. In addition to calculating the potential profitability of a market segment, marketers should also consider: a. likely future sales to customers. customer loyalty. b. defection rates. all of the others are correct. C. the cost of replacing customers. 32. Service providers such as a university or a bank must offer cues to reinforce the benefit or value of what will be offered, to overcome the _ nature of their offering. a intangible b. inseparable C. variable d. expensive e. perishable 33. A WOFE 3. Is a greater risk than a JV but still makes sense in the foreign market because it has the same partner throughout the world and the firm can operate with the partner better than in a Joint Venture. b. Should be fully funded outside the foreign country with investments from the home market C. Offers the greatest risk but also the best fit with the culture and society in the foreign market d. Offers the least risk in the foreign market as management has full control of the operation Offers the greatest risk in the global marketplace but often also offers the best opportunity to be profitable 34. Firms with well-known brands spend relatively less on marketing than firms with little-known brands because: 3. they are brands in categories with limited evoked sets for consumers. b. well-known brands are less likely to introduce brand extensions. brands are heavily protected by corporate copyrights. people already know what the brand means. e. brand equity can only be obtained by means of product line depth. There are many ways to segment a market, but not all segmentations are effective targets. Useful target market segments must meet certain requirements including all of the following concepts EXCEPT which one? be accessible, reachable in a timely manner b. be large enough in the present and future able to be differentiated from other targets have measurability in the present and the future / be standardized and profitable