ID (Civil ID or AUM ID), then the related handwritten question(s) will not be graded. Q2. Give an example of a company applying the "cost leadership strategy". Discuss how this company can use the "value chain analysis" to make this strategy work better for them. (40%) Q3. Explain the importance of "market segmentation for companies in your own words. What are the two major customer segments and what are their differences? Give an example for each. (40%)