Identification and analysis of a Brand's current marketing campaign-Any multinational brand

You will evaluate the importance or role of marketing in generating customer value. 

 

1: The marketing mix of your chosen brand (this is the main purpose )

2 Differences between Branding and Marketing 

3 Marketing techniques of your chosen brand 

4 SWOT, PESTLE, 3C, and Porter 5 Forces Model 

5 Marketing funnels and retention strategies 

6: Market Segmentation customer Customer Profiling and targeting for your chosen brand (this can be fully visual)

7 Marketing and industry KPIs for your chosen brand 

8 Global marketplace and Mastering the strategy for your brand (You will then evaluate the effectiveness of what the brand currently does, including a recommendation on marketing mix for future campaigns.)

9: Reflect on Digital channels and future of Marketing for the chosen brand

10 Reflections on Marketing and Sustainability 

11: Use communication theory to demonstrate the marketing strategy for your selected brand

 

In summary, you will 

• Identify how the marketing mix is currently used by the brand; 

• evaluate the effectiveness of what the Brand currently does; 

•Make recommendations for a future or alternative marketing campaign

 

Must give me the references which source or sites uses for the answer.