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Identification of trends within the 'coffee business' industry which you consider are to be key drivers for change for Starbucks Corporation and why? Are there
- Identification of trends within the 'coffee business' industry which you consider are to be key drivers for change for Starbucks Corporation and why?
- Are there other megatrends that might be important for Starbucks Corporation?
- Construct (5 or 10 year) scenarios for Starbucks Corporation.
- Using the identification of megatrends and / or scenarios consider the potential impact of future environmental forces on Starbucks Corporation's business in terms of both threats and opportunities.
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Introductory Econometrics A Modern Approach
Authors: Jeffrey M. Wooldridge
4th edition
978-0324581621, 324581629, 324660545, 978-0324660548
