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Identification of trends within the 'coffee business' industry which you consider are to be key drivers for change for Starbucks Corporation and why? Are there

Identification of trends within the 'coffee business' industry which you consider are to be key drivers for change for Starbucks Corporation and why?
Are there other megatrends that might be important for Starbucks Corporation?
Construct (5 or 10 year) scenarios for Starbucks Corporation.
Using the identification of megatrends and / or scenarios consider the potential impact of future environmental forces on Starbucks Corporation's business in terms of both threats and opportunities.

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