Identified Industry Market Segments for Bega cheese and Analyse how firms or the industry conducts segmentation.

Segment profiles (characteristics of the segment) and product offered to each segment Identified Target Segment/s Which targeted segment/s would you feel would offer the best opportunity in the current situation based on your industry analysis report.

Justify your selection with appropriate explanation of segment factors Recommendations and conclusions: Based on your analysis, recommend one/more than one segment(s). Provide a conclusion at the end of the element.