Identify 3 main key performance indicator (KPI)s in the tourism/events industry. Answer the following bullets for each:

• What is the name of the KPI.
• How is the KPI calculated?
• Provide a scenario when it should be used.

research strategy is the general plan of action that will give direction to your research, In a brief audio/video response, answer the following bullet points around research strategies:

• Identify the 6 main research strategies
• For 3 of the strategies provide a scenario that would be appropriate to utilize the strategy.
  • what kind of evidence (qualitative or quantitative) will be gathered
  • how (type of data collection method)
  • from where (what type of participant)
  • Identify a major benefit and a major challenge to utilizing the strategy.

Identify two types of non-probability sampling and provide a scenario for when it each type could be utilized as well as major benefits and challenges of each type.

Identify two types of probability sampling and provide a scenario for when each type could be utilized as well as major benefits and challenges of each type.

Identify 3 main key performance indicator (KPI)s in the Food and Beverage industry. Answer the following bullets for each:

• What is the name of the KPI.
• How is the KPI calculated?
• Provide a scenario when it should be used.

Detail what are the three principal purposes of hospitality and tourism research?

Why is reliability important in the research process?

You are the rooms manager of a high-end boutique hotel in a major metropolitan area. You have been tasked with reviewing the following data (see the attached spreadsheet "midterm data") and answer the following questions:

• Weekly Total Bookings?
• Weekly Total Revenue?
• Weekly Average length of stay?
• Weekly RevPAR?
• Weekly Occupancy rate?
• What recommendations can you make to increase bottom-line profit ?

You are interested in doing research on Internet reservations in family-owned restaurants. How would you filter your research ideas to come up with a viable research topic? What could be two research objectives for this study?

What are the two main differences between probability and non-probability sampling?

What is the outline of the eight characteristics of a research project?

What are two benefits and two challenges for each of the following data collection techniques, also provide a brief scenario for when each technique could be utilized?

• Interviews
• focus groups
• observations
• questionnaires

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