Identify 3 primary for entrepreneurship starting their own business, explain each of them related to case study
e Entepmnevship case stud Steve Jobs - The Silicon Valley Pioneer Steve Jobs (Steve) was appointed the 'interim CEO of leading information technology (IT) company, Apple Computers (Apple), by the Apple board. Considering the fact that the company's board itself had ousted Steve in a coup in 1983, this development was watched with interest by media and industry observers. Steve's comeback was being seen as Apple's desperate attempt to survive one of its worst phases: losses for 1997 amounted to $1.6 billion. The company reportedly needed a charismatic leader who could steer it back to profitability and revive its fortunes. Those who had followed Steve's career graph over the decades were not too surprised at these developments. Known as the 'wonderkid' of the Silicon Valley, Steve was known for pulling off seemingly impossible feats. He was one of the few entrepreneurs who were reported to be 'as famous as a 1970s rock star. AlI through the late-1970's, Apple was always in the news. During that period, the Wall Street Journal focused on Steve/Apple and did not cover entrepreneurial ventures like Intel even though its cofounder Bob Noyce, was the inventor of the silicon chip, which was at that time a revolutionary product. Steve gave the world its first personal computer (PC), Apple and reinvented the PC years later by creating the Macintosh. He made a successful business out of creating PCs that were not only user friendly but were also aesthetically pleasing, unlike the dull models available those days. Steve's research on the Macintosh resulted in the creation of the windows interface and the mouse technology, which went on to become standards in the software industry. Steve also established successful entrepreneurial ventures like 'Pixar Animation Studio' and 'Nex. Pixar, the creator of award winning films Tiny Toy' and Toy Story, was known as the number one animation studio in the U.S. The operating system that Steve created at Next was acclaimed as a revolutionary development by the software industry. Not surprisingly, Steve earned many awards for the services he rendered to the computer hardware and software industry. He received the National Medal for Technology in 1985 and The Jefferson Award for Public Service in 1987. He was named the Entrepreneur of the Decade in 1989 by Inc magazine. He was also placed 39th on the Advertising Age Top 100 Advertising People list. Born on February 24, 1955, Steve was the adopted son of Paul and Clara Jobs (based in Mountain View, California, US). As a child, Steve was a bundle of curiosity. A machinist by trade, Paul taught Steve the basics of electronics. This laid the foundation of Steve's deep affinity for the subject. In late 1950's Steve met Larry Lang who had recently moved into the neighbourhood. Larry Lang was an engineer working
