1. Identify a brand you feel has demonstrated great leadership during the Coronavirus pandemic. Identify a brand you feel which has NOT demonstrated great leadership during the Coronavirus pandemic. Provide a link to content/media to substantiate your opinion.
2. Imagine yourself as the VP of Marketing at a new startup companyyou are responsible for leading the marketing efforts for a hypothetical brand, product, service, offering, etc. For example, if I were asked this question, I would want to run a luxury sportscar dealershipthough you cannot use this example. Relative to the hypothetical company you've created in your head, answer these questions.

a. Describe the hypothetical brand, product, service, offering have you come up with.

b. Explain competitive advantage theory, and describe what your hypothetical competitive advantage would be.

c. Explain life cycle theory and how you would manage marketing throughout the life cycle.

d. Explain the CBBE pyramid relative to your company. (3 marks)