Identify a company (either a local business or a national firm) that you believe has a strong customer orientation.

Briefly describe why you believe so as you identify specific marketing strategies used by the company that seems to contribute to its success.

Next, identify a company with poor customer orientation and describe what marketing strategies contribute to that state.

What are the consequences of this?

Last, we want to address the scope of how people make decisions.

Are consumers rational decision-makers?

Support your position and provide examples to typify your assessment

 please provide with references of journal article.