Identify a company of your choice that has become an authority in its industry and address the following:

• Discuss the company's unique value proposition. An authority requires a unique value proposition as discussed in the textbook and throughout the lessons
• Discuss the company's vision. An authority requires the ability to tell stories of how a business' product or service will impact on the people's lives
• Discuss leadership. An authority requires innovative leadership to formulating and executing a good strategy that advances the company's growth, outperforms the competition, and impacts both local and global communities where the business operates