Identify a company that you are familiar with and discuss their core competency, as you perceive it to be. Explain . You can think non-traditionally as is presented in the Dutch Brothers videos. Explain your rationale. Everyone must choose a different company so make sure you put the name of the company you are using in the subject line.

videap ":::https://www.youtube.com/watch?v=kpgUkhmBMdI&feature=emb_title