Identify a current celebrity$-$brand match that you believe is effective and another that you consider ineffective. Justify your choices based on the criteria discussed in the chapter. Assess factors such as brand fit, celebrity authenticity, audience relevance, and consistency in messaging.

Encourage critical thinking by providing detailed examples and analyzing the alignment $($or lack thereof$)$ between celebrities and brands. Discuss how these matches impact consumer perceptions, brand credibility, and potential long$-$term effects on brand equity.