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Identify a firm that offers more than one version of a product. 1) Name the firm and describe the product. 2) Describe the different versions.

Identify a firm that offers more than one version of a product.

1) Name the firm and describe the product. 2) Describe the different versions. How many versions are there? How do they differ in attributes and in the price? 3) Choose two versions and compare the likely price elasticity of demand for the versions and their likely respective markups. Is it likely that the versions with more price elastic demands are sold with smaller markups?

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