Question
Identify a leading international brand and examine its goals related to corporate responsibility. Also, consider the brand's values. Do these goals and values genuinely support
Identify a leading international brand and examine its goals related to corporate responsibility. Also, consider the brand's values. Do these goals and values genuinely support the brand's leadership status?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
