Identify a minimum of three new selling points, a. Create a statement that could be presented to the customer (example). b. Address FAB elements for each point: i. Features- of the product or service. ii. Advantages- key advantages to the company or customer based upon their market segment.

iii. Benefits- describe how this would generally benefit the intended customer

c. Ensure that specific value is identified for the customer- For example, if the customer was presented with your selling point, how would they see value for the price exchanged

ON REC MEDIA BY USING THIS INFORMATION GIVEN BELOW USE YOUR INFORMATION TOO IF THIS IS ENOUGH

Current Marketing Initiatives recmedia.com Social Media Primary: LinkedIn Promote brands, share interesting recreational/community stories, show campaign placement examples Secondary: YouTube Eliminating: Facebook, Instagram (@Recmediainc), Twitter (@Recmediainc) Venue Partnership Meetings with Reps Quarter Century Celebration Promotion

Current Marketing Initiatives recmedia.com Outbound email Sent to previous, existing and potential clients who weve connected with (newsletter style) Purchased leads for sales to call Lunch N Learn agency presentations In-office or virtual Referral Program Existing customers Facility managers Cold Calling Sales representatives reaching out to businesses theyve identified as fitting our target market

Strategic Marketing Goals recmedia.com Corporate & Agencies - Have Rec Media as top of mind for markets looking for unique grass-roots Corporate Social Responsibility (CSR) & Environment, Social, Governance (ESG) solutions - Reach the Media Buyers who make the advertising campaign buys along with Media Account Managers who work with the clients to craft recommendations - Attract qualified agency media buyers, planners and account manager who have $50K+ to spend

Strategic Marketing Goals recmedia.com Retail - Raise awareness of Rec Medias cost-effective advertising solutions that reach the local community - Reach owners and company marketing staff - Attract qualified leads with a need for Rec Medias advertising solutions, a budget ($3,500+), a timeline (within next 2 months), and reach leads that have the ability to make the buying decision.

Marketing Challenges recmedia.com Bandwidth - Rec Medias marketing team consists of one staff member who has other responsibilities including a sales assistant role Budget - Limited funds Target Market Staff Turnover - High turnover within advertising agencies makes keeping contact information up to date challenging - Many emails are no longer current (have been scrubbed using a soft/hard bounce service)

Marketing Challenges Tracking - Working with IT provider to come up with a solution to effectively track outbound email campaigns. Current software is requiring double opt-in consent despite us having a business relationship with those within our CRM Quality of Leads - Some methods are very effective in getting qualified leads (such as those seeing Rec Medias in-arena signage), however purchasing leads and cold-calling clients who appear to be a fit has had limited success. recmedia.com

Marketing Challenges recmedia.com Education of Solutions - Overcome stereotype that recreational facility advertising isnt only static media (as digital screen solutions are now available in many marketrs - Promote the extremely high dwell time (of 65 minutes per visit) to markets - Explain how solutions can be leveraged for ESG and CSR

Market Challenges Historical lead generation activities producing diminishing returns - Phone calls: decision makers arent answering phones like the used to - Email: spam has affected the attention decisions makers give to inbound email - Networking: Covid stopped traditional face-to-face methods and while these are starting back up, not all are participating - Work from home: many agencies and corporations have reduced the number of days staff are required to be in- office making it more challenging to arrange in-office meetings recmedia.com

Target Market Challenges recmedia.com Shift to Digital - Static and/or branding advertising is being replaced or enhanced with campaign-driven digital advertising due to its agility and measurability. - Can be challenging to effectively promote the strengths of static advertisings unsurpassed dwell time in recreational facilities

Target Market Challenges recmedia.com Agency Turnover - Many historical contacts with who Rec Media had a strong relationship are leaving their company to move to another company, leaving the industry, or retiring Economic challenges - Advertising is often is the first to be cut

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