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Identify a problem, from any functional area ( marketing , finance, OB / HR , Operations, etc... ) , faced by a company or industry
Identify a problem, from any functional area marketing finance, OBHR Operations, etc... faced by a company or industry no fictitious company is allowed identify crucial theoretical concepts related to the course that explain the causes of the problem and highlight the actions initiatives policies, programs implemented by the companyindustry It is encouraged to choose the company where you are working, however, you are open to choose a company from where the information is easily accessible. Secondary sources of information are easily accessible, however, you are encouraged to collect primary information from the company. You are advised to avoid quoting general statements while preparing the report. It is encouraged to highlight facts and figures using graphs and diagrams to explain the situation. You are advised to refer leading business magazine articlesHBR articles as references.
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