Question
identify a product or service whose introduction into a foreign culture required cultural adaptation. Identify the country/culture and describe the product or service. Outline briefly
identify a product or service whose introduction into a foreign culture required cultural adaptation. Identify the country/culture and describe the product or service. Outline briefly why the product or service needed to be modified. Comment on the marketing implications ( changes to the 4 P'S).
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Rethinking Prestige Branding: Secrets Of The Ueber-Brands
Authors: Wolfgang Schaefer, J P Kuehlwein
1st Edition
0749470038, 9780749470036
