Identify a product that exists in other markets (not in Malaysia) that your group is planning to market in Malaysia. Your team is required to plan for the product marketing in Malaysia. Your plan should include the following:

1) Competition to be faced in Malaysia

2) Customer analysis: segmentation and target market

3) Market potential and predicted sales forecast

4) Develop the product strategy to be sold in Malaysia

5) Pricing, integrated marketing communication decisions and channel selection