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Identify a recent innovation by your firm. What is your firm's strategy to cross the chasm(s) to achieve mass market adoption of its innovation? What
Identify a recent innovation by your firm. What is your firm's strategy to cross the chasm(s) to achieve mass market adoption of its innovation? What attributes describe the current major customer segment for your firm? Are these changing? If so, is your firm prepared to meet these new customer demands?
The firm is ADOBE
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