Identify a specific product and describe a highly targeted market. Share the examples and your opinion about the strategy they are using for the segment you identify. Think about a market segmentation and how a company can market the same product differently to different segments.

An example is McDonalds. Here are some of their markets:

• Kids: They promote happy meals with toys and healthy alternatives like apples and milk, for kids (and parents, mostly moms.)
• Teen agers, college students, & lower income individuals: Dollar menus.
• Seniors: They promote free coffee and senior discounts.
• Workers/laborers: They offer quickseTrvice and different options for workers trying to pick up a quick lunch.dinner

McDonald'sbasically offersthe same products, but they market them differently to attract each segment.