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Identify a successful organization. Reflect on how this organization has succeeded thanks to effective use of marketing. What customers does it serve? Why are they
- Identify a successful organization.
- Reflect on how this organization has succeeded thanks to effective use of marketing.
- What customers does it serve? Why are they a good fit for the organization's resources/capabilities?
- How does the organization create value for these customers? (What needs does it satisfy? How does it make their life/situation better?) Share examples of products/services that exemplify this.
- How does the organization communicate this value to customers? (What are the key messages? How does it tell the story in a compelling way? What media/tactics does it use?
- What customers does it serve? Why are they a good fit for the organization's resources/capabilities?
- How does the organization create value for these customers? (What needs does it satisfy? How does it make their life/situation better?) Share examples of products/services that exemplify this.
- How does the organization communicate this value to customers? (What are the key messages? How does it tell the story in a compelling way? What media/tactics does it use?
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Cost management a strategic approach
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
5th edition
73526940, 978-0073526942
