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Identify a true statement about competitive advantage. Multiple Choice Successful businesses generally have only one source of competitive advantage. Businesses must develop an effective mission
Identify a true statement about competitive advantage. Multiple Choice Successful businesses generally have only one source of competitive advantage. Businesses must develop an effective mission statement before developing a list of what might constitute its competitive advantage. An effective mission statement and sustainable advantage are mutually independent of each other. The predominant approach used by strategists to gain competitive advantage is the resource-based perspective
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