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Identify a type of research that focuses on gathering information about a customer's key service encounters. Multiple choice question. Transaction survey Complaint solicitation SERVQUAL survey
Identify a type of research that focuses on gathering information about a customer's key service encounters.
Multiple choice question.
Transaction survey
Complaint solicitation
SERVQUAL survey
Mystery shopping
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Larry P. Ritzman, Manoj K. Malhotra
10th edition
978-013280747, 132807394, 9780132951814, 132807475, 132951819, 978-0132807395
