1. Identify an entrepreneurial firm that has been successfully launched in the last 10 years (think Uber, Airbnb, Warby Parker, Casper, Shopify, Robinhood, 23andMe, Doordash). Identify the entry strategy it used (pioneering, imitative, or adaptive).
2. Discuss how, since the firms initial entry, it has used or combined overall low-cost, differentiation or focus strategies.
3. Identify this firms closest competitors.
4. Discuss the types of competitive actions these competitors have taken or may be planning.