Identify an existing for-profit business (note: it could very well be the one you work for) and discuss a new information systems (IS) application project (or capability) that will give the business a strategic advantage. Please include the following in your discussion: Description of the business and the competitors (if you so choose, this could be in an Appendix at the end of the answer to this question and it will not count towards the 2 page limit) Description of the new IS application project (or capability) How the new IS project will provide strategic advantage and what is that advantage. Is the advantage sustainable? Why? Or, why not? How could you do an objective justification for the project (cost/benefit analysis)