• Identify an IMC campaign for Nike.
• Choose at least four examples of that campaign across different types of media (e.g., TV, print advertising, digital ads, outdoor ads, social media ads, etc.).
  • Choose at least one print and one digital.
• Provide a copy of the image you find or the URL link to the ad in your paper.
  • Hint: To find ads, search the web, moat.com, or major advertising publications, such as Adweek, for articles about your brand's ad campaign. Searching your company's YouTube channel, Twitter account, Facebook page, or other social media platforms for recurring ad messages would be helpful too. Pay attention to find unified ads across various media.
• Analyze the ad in each medium.
  • Describe how the medium's unique characteristics is being used to display the ad.
• Explain what elements unify the campaign across different media to make it count as an IMC.
• Identify another marketing communication activity from Nike other than advertising, such as sales promotion, sponsorship, product placement, personal selling, direct marketing, all of which were outlined in the reading.
• Describe the details.
  • Provide a link to a visual component of the activity.
• Compare it to the IMC campaign identified.
• Discuss to what extent they are aligned and would tell the same story for the brand.
• Discuss one strength and one weakness of this marketing communication activity.