Identify an international company or brand of your choice which has entered the British market. Conduct a primary or secondary data collection to explore their marketing strategies (i.e. 4Ps or 7Ps, which may also include strategies such as product packaging and branding etc.) in the British market. In particular, you need to explore: (a) Their adaptation and/or standardisation strategies in the British market. (b) Whether these strategies are different to the ones used in other international markets. Why and/or why not? (c) The challenges of adaptation and/or standardisation strategies used in the British market compared to other international markets. (d) Critically discuss the similarities and differences between the standardisation and/or adaptation strategies used by your chosen brand or company in the British market and by its major competitor.