1. Identify an organisation you are familiar with that has exploited technological change to its advantage and another organisation that has not coped well with change.

Required: Critically discuss what made the first organisation successful and elaborate on the consequences for not coping with change for the second one. (150 words)

[Marks: 10]

2. Consider what information sources may be useful to evaluate the organisations position relative to its competitors in an industry (position could be market share or it could be in terms of cost structure, size, financial stability, product differentiation, etc.). Assume for this activity that the concern is around market share and financial stability. (250 words)

[Marks: 10]

3. Think of an example of a value chain activity that is sensitive to scale economies and one which is not. Critically discuss the reason for this difference. (130 words)

[Marks: 10]

4. Explain how an organisations management accounting system (MAS) can contribute towards the development of a cost leadership strategy. (190 words)

[Marks: 20]

[Marks: 10+10+10+10 = 40]

Total Marks: 30 + 30 + 40 - 10 Marks of deductions for general presentation and word count]

In your answer, you should explain each point or inquiry separately.

All answers should be supported by examples