Question
Identify and analyse the appeal(s) used (e.g. utilitarian/functional/cognitive appeal, hedonic/emotional/affective appeal, fear appeal, sex appeal, humour appeal, etc.) in the Banana Boat ad 2003 https://youtu.be/sBuITicjElE
Identify and analyse the appeal(s) used (e.g. utilitarian/functional/cognitive appeal, hedonic/emotional/affective appeal, fear appeal, sex appeal, humour appeal, etc.) in the Banana Boat ad 2003 https://youtu.be/sBuITicjElE . How do these appeals target/influence the target consumer segments?
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Macroeconomics
Authors: Andrew B. Abel, Ben S. Bernanke, Dean Croushore, Ronald D. Kneebone
8th Canadian Edition
134646355, 9780134842615 , 978-0134646350
