• Identify and describe the market and market forces, the current strategy of the organization for AstraZeneca..
• Critically discuss, analyse and evaluate the need for data to understand, explore, and justify the strategy of the organisation in the given marketing environment for AstraZeneca.
• Underpinned by relevant relevance of the data for success and failures in the decision making process both strategically and tacticallyfor AstraZeneca.
• Contain a mixture of text and graphics

Include references