Identify and describe the market segment to which the product/service is marketed. Include information about the basic customer needs that are being satisfied in that segment and develop a buyer persona for the segment. For the product/service you have identified, please discuss the product/service bundle (i.e., core benefits, expected attributes, add-on attributes). In addition, choose at least three attributes of the product or service and discuss each based on the type of attribute (i.e., shopping, experience, credence). For the product/service you have identified, identify at least two specific service performances that must be delivered in the process of providing the product/service to customers. (For products, the retailer who provided the product might perform the services.) For each of these service performances, identify potential failure points and discuss how you might failsafe the service (a) to avoid or (b) to identify and respond to these potential failure points. Consider best practices for choosing a good brand name. Evaluate the product/service's brand in light of these best practices and discuss whether or not the brand chosen is a good one