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Identify and discuss the objectives of Urban Outfitters' reward programs. Discuss how the specific promotional tools of Urban Outfitters' reward programs achieve the objectives identified

Identify and discuss the objectives of Urban Outfitters' reward programs. Discuss how the specific promotional tools of Urban Outfitters' reward programs achieve the objectives identified in the previous question. Are the incentives offered by UOR and UO UP large enough to motivate members to engage in the desired behaviors? Explain your answer with examples. How can Urban Outfitters improve its reward programs

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