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Identify and discuss two business-to-business brands that have invested in B2B corporate branding. Also, identify two business-to-business brands that can improve on their corporate branding.

Identify and discuss two business-to-business brands that have invested in B2B corporate branding. Also, identify two business-to-business brands that can improve on their corporate branding. Explain why they should invest in the corporate branding process.

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