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Identify and elaborate how at least three ideas from Thinking, Fast and Slow apply to marketing practices in the Aerospace and Defense Industry. Info: Daniel

Identify and elaborate how at least three ideas from Thinking, Fast and Slow apply to marketing practices in the Aerospace and Defense Industry.

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Daniel Kahneman, (2011),Thinking, Fast and Slow,New York: Farrar, Straus and Giroux,ISBN: 8580001056876

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