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Identify and evaluate the potential strategic options for EasyJet in two key steps: (a) Identify and explain several strategic options available to EasyJet using the

Identify and evaluate the potential strategic options for EasyJet in two key steps: (a) Identify and explain several strategic options available to EasyJet using the generic list of options discussed during the course.

Options:

- Market penetration, Consolidation, Withdrawal, Do Nothing, Product Development, Market Development, Diversification

[10 marks]

(b) Evaluate the list identified above using the SAFe framework.

- Suitability, Acceptability, Feasability [15 marks]

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