Identify and evaluate the specific strategic decision (Blinkit acquisition) taken by Zomato from strategic Management perspective. 1. Why was this decision taken? What are the key responsible factors? 2. How does it align/not align with the current strategy and/or environment of the firm? 3. Consequences (including anticipated ones). What are the implications of this decision? 4. Recommendations to mitigate adverse consequences and ensure coherence within the firm.