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Identify and explain at least TWO hidden biases accounting professionals face. Explain how the biases in (i) may assist the accounting professionals in their work.

  1. Identify and explain at least TWO hidden biases accounting professionals face.
  1. Explain how the biases in (i) may assist the accounting professionals in their work.
  1. Outline ONE limitation of each of the hidden biases selected from (i).

  1. Your friend thinks that behavioural issues will be irrelevant once she starts working as an accountant. Explain TWO reasons why you agree or disagree with her.
  1. Your company would like to improve financial disclosures using the Brunswik Lens model. Explain one benefit and one limitation of this approach.

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