Identify and explain the pricing objective "Purplesful" has employed using evidence from the case to support your answer. What pricing strategy has the company selected to establish the base price and explain why they have done so.Identify and explain two (2) different tactics the company is using to fine tune the base price further, supported by examples from the case.

How Purplesful hopes to grow purposefully.

The high-volume CPG snack brand and packaging is built around giving back.

https://purplesful.com/